Why am I loosing Facebook followers?.
Facebook is unarguably the most famous
social media platform today. Many people use it to establish and build their
brand. For most people, the major goal of establishing and growing a business
in Facebook is to gain income. One thing that never cross the minds of many is
to worry about losing followers on Facebook. A lot of online content creators
assume that followers continue to grow once a brand starts to become popular.
However, there are many factors that can make people to start unfollowing your
established brand on Facebook. It is not possible to satisfy every Facebook
follower with each post you make. However, if you are continuously losing
followers on the platform, it is a signal that you are doing something
inappropriate. In this article, you will know the various reasons that can make
you lose followers.
You post too much
When you post too frequently, followers
start to see your content as spam. Many times, frequent posting on social media
platforms is associated with bots programmed to post content at specific time
intervals. Posting 20 articles in a day
in Facebook can become annoying. Since Facebook is a free social media
platform, people would not like it when you fill their feeds. You need to allow
followers understand your brand by giving them small chunks of information in a
day.
Posting irrelevant content
When you establish your brand on
Facebook, you need to identify your target audience and supply content that
suits them. If you have a brand based on music and begin posting different
content, there is a huge chance for your fans to begin unfollowing you.
Sticking to your niche helps in growing your brand since people are always
receiving what they want.
If you anticipate that you will be
posting too much in a specific day, it is advisable to notify your followers
beforehand. This helps in preparing them mentally. If you are doing a press
event, you can opt to use live broadcast where followers can choose if or not
to watch.
Inconsistent posting
Inconsistent posting is the opposite of
excessive posting. When establishing your brand, you may have started well with
regular posts with relevant content. However, due to various reasons you start
taking long before you make posts for your brand. Due to the large number of
people establishing their businesses in the same platform, when people don’t
hear from you they start to forget about you. When people notice about your
inactivity, they begin to unfollow you. To maintain consistency, you should
create a posting schedule and stick to it.
Posting controversial content
Before posting content on Facebook it is
advisable to mind how your followers will receive it. Controversial content can
trigger people to unfollow you on a social media network. You should only post
information that your fan base agrees with. Controversial content such as
political, or religious posts are the top topics that could lead to massive
unfollowing. Creating and growing a brand on Facebook takes time. You should,
therefore, take precaution before posting any content on the platform.
However, if you have to post such
content, it is good to involve your audience in a form of discussion. Moreover,
controversial content helps you to identify people who care about the same
things you do.
Lack of engagement
Social media platforms exist to allow
people to engage freely even when they are in different locations. People love
to engage and interact regardless of the platform. Therefore, if you keep on
sharing links and content about your brand without answering to your followers’
questions, you will eventually lose them. The primary goal of accumulating many
Facebook followers is to turn them to potential customers. When people begin to
unfollow you, this goal is not fully achieved.
To ensure your followers stay engaged,
you should set alerts to check your account for any new notifications. When
people comment on your posts, they always expect a response even if you are
notifying them that you saw their comment. When you create a good relationship
with your followers, it is easy to sell your products to them. Constant
engagement shows that you are a person and not a bot programmed to only make
posts.
Wrong approach of gaining followers
In the recent past, People were lured
into following Facebook brands where they could possibly win an item. Running
contests is a good way to earn followers. However, when the contest is over,
the followers will have no more need to follow you. If they are not truly part
of your audience, they will unfollow you.
Fake followers
Popularity on Facebook is measured by the
number of followers a particular account has. The more followers one has, the
more influential they seem. This glorification of followers has led people in
developing unethical ways of accruing followers. Many institutions sale Facebook
followers at an affordable price. Most of the followers are fake accounts that
bring no financial benefit to your brand.
Fake accounts are usually dormant and the
owners do not respond to your posts. It is possible to have an account with
thousands of followers but little or no interaction. When real followers
realise such a trend, they begin to unfollow you since they perceive your
account as a scam. It is better to build your account from the bottom and
attract real followers who love your content than have a huge following with no
financial benefit.
Unappealing content
Depending on your niche, people can start
to unfollow you when they are no longer satisfied with the quality of your
content. For example, if you are in the comedy industry, people expect you to
have thrilling content on every post. When the quality of your content starts
to drop, followers begin to unfollow you.
Facebook is a powerful social media
platform that you can use to establish and grow your brand. Modern businesses
are thriving through online marketing where Facebook takes a crucial role. Your
Facebook followers are crucial tools to help you in growing your business and
making sales. It is, therefore, important to ensure the followers number keeps
on growing for your brand to enhance.