What is augmented reality?.
Augmented Reality
has recently become one of the trendy topics. Commonly referred to as AR, it’s
only going to get bigger and better due to the fast-growing technology and as technology-based
gadgets become easily accessible all over the world.
What is Augmented
Reality? The simplest definition of AR is that it’s a digital medium that
allows you to overlay virtual content into the physical world making this
content appear to be there. This effect is achieved through the use of digital
visual elements, sound or other stimuli all made possible by technology.
One of the major
goals for innovation and advancement of AR is to identify specific physical
features and understand them better while deriving meaning insights that can be
applied in real-world applications. Consumers are beginning to appreciate and
get tangible benefits from AR as part of purchasing process.
Customer
experience remains a major pillar that brands use to market their products and
services. With the advancement in technology, this experience is shifting from
what people see in television, social media, and other advertising channels to
involving them in the brand experience.
Real life examples of AR applications
During football
games, AR is used to draw lines on the field for analyzing plays.
Some furniture
companies use AR to illustrate how furniture will appear in customers’ space.
In neurosurgery,
AR is used to create a 3D projection of the brain.
In the military,
pilots use AR for projecting altitude, speed and other crucial information.